![]() ![]() Secondly, these geotagged images allow you to source user generated content (UGC). Tourists or people new to the area can search the geotags to determine if they want to do business with you. This can be beneficial in showcasing your products or services but also reaching new customers. First of all, others who click that geotag location can see all the other posts that people are uploading to the geotag. It doesn't make it public to everyone.īut obviously, having your business listed as a location means people can "check-in" at your business through Instagram. Remember, if you create a custom location, that's only available to you on your account. If your business is registered as a location on either of these platforms, you should find that your business appears as a listing for geotagging. Instagram is (or has) played with the option of switching this data to Facebook's information on business locations. ![]() Instagram has typically relied on the Foursquare app's API for location results in the geotag list of businesses. This is extremely valuable to location based, or brick-and-mortar type businesses. Ok, so now that you can see how these geotags work on Instagram in general, let's talk about how they impact you as a business! Having Your Business As A Location Option If the location is not "nearby", use the search function to find the name of the business and any matches will appear. Tap that and add the appropriate location to the photo. When you click "Edit" from the pop-up menu, you will see the option to "Add Location". Just find the image in your gallery and click the 3-dot button on the post. You can also go back and add a geotag to an image after you've uploaded it, if you want to. You can zoom in and see individual photos from all of the locations you've geotagged. This will open up a map of the world and show you where are all of your photos are tagged. If you want to see all of your geotagged posts (or those of someone else), go to the little location button on the Instagram profile (second from the right just above your first row of gallery images). If you work from home and you don't want people to know where you live, do not post your location as a geotag in your Instagram posts. You can see I do this to tag photos when working from my "headquarters": This will add the location at this geographical position to your list of options, and put a custom geotag in your post. If you want the name the location something different, or create your own custom location name, in the top search bar of the locations list, type in the name of the "location" and choose "Add ". You can also choose to customize this location option. You can select the option that represents where you are and that location will now appear in your post when uploaded to Instagram.įor example, I went out for dinner the other night and I tagged the post with the restaurant location: When you tap the "Name this Location" option, a list of local businesses, events, locations, and attractions will appear. To be clear, Instagram will not post your location data on any photo until you choose the "Add to Photo Map" during the upload process.Īs a user, if you choose to add your location to a photo, when you click the slider to activate the geotag (the Add to Photo Map button on the upload screen), you have the option to choose the location of your photo. If (and only if) you tell Instagram to publicize this location, you can tag your photo with the location where you are. This data is collected by the GPS device in your phone or tablet and is accessible to Instagram if you grant permission."īasically, when you take a photo, the coordinates of where you were are attached to that photo. Instagram defines it as: "Geotagging is a technical term for storing the latitude and longitude of your current location with your photo. And the benefits of using geotags on Instagram can actually be really valuable to your business if you learn to use them properly!įirst, in case you're not aware, let's make sure you know what a geotag is. There's a feature on Instagram that many people either don't know about, or don't really understand how to use. ![]()
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